2023 Family Values Award Category

About this Award…

An Award to honour a person, family or group whose selfless commitment, dedication and support for others in the Armed Forces Community ensures that they are cared for, supported or helped. This selfless act is therefore a shining example to society.

The judges will be looking for evidence of:

  • An engaging story behind the person, family or group, what they do in support of others in the community; and why they do what they do.
  • Clear descriptions of the acts of selfless commitment, dedication and support they have shown, in what circumstances and how often.
  • The impact on armed forces community families or family members that has been achieved through these acts of selfless commitment and dedication.
  • The different or unique characteristics of this nomination that set standards of exemplar behaviour and therefore makes this nomination special and that shining example to society.


This award is suitable for a person, family or group.

Meet our 2022 Winner!


Family Values

In August 2021, 12-year-old Seren Killpartrick discovered that her dad, Paul Killpartrick, a Royal Navy Engineer, had been diagnosed with a terminal brain tumour. Unfortunately, there was no cure, but a special life-prolonging treatment was available privately. Faced with one of the scariest times of her life, Seren decided to raise funds so that her dad could benefit from this treatment.

She had an idea whilst paddle boarding with her aunt to attempt to paddle board from the Isle of Wight to Stokes Bay, Gosport, and crowd-fund to raise the £100,000 needed for Paul’s treatment. Together, Seren and Paul created a YouTube Vlog to raise the profile of the challenge (#SerensHope). The Forces community, especially the Royal Navy community, rallied, supported, donated and shared the Vlog and Seren’s crowd-funding page.

On 16th September 2021, Seren set out for the five mile paddle across the Solent. Her fearless determination was remarkable, and she felt so proud seeing the local media, friends and family – including her biggest fan, Paul – waiting on the Gosport beach to greet her with a heroic reception!

Many congratulations to the winner of the Family Values Award at this evening’s Soldiering On Awards! The quality of the entries was hugely impressive and all the runners up should feel rightly proud! Supporting the military community is a privilege and Amazon strives to ensure it continues to be a “Great Place to Work for Military”, where ex-service members and spouses feel welcomed, appreciated and thrive from Day 1.

Gillian Russell Principal Program Manager – Global Military Affairs (Worldwide), Amazon

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