This year, Pinnacle Service Families – part of Pinnacle Group – joins the Soldiering On Awards as partner for the Family Values Award, as we celebrate the remarkable achievements of the Armed Forces community for the 15th time.

The Family Values category – a perennial favourite with the community – honours a person, family or group whose selfless commitment, dedication and support for others in the Armed Forces community ensures that they are cared for, supported, or helped.

Pinnacle Service Families is a contractor for the Defence Infrastructure Organisation, part of  the Ministry of Defence, and provides housing management services for 49,000 Service Family Accommodation homes across the UK.

Pinnacle has shown unwavering dedication to the service community and steadfast support for the Armed Forces Covenant, recently holding a pledge reaffirmation ceremony to extend its commitments.

Working with service families on a day-to-day basis, they bring a deep understanding of this category which celebrates those who embody the values resilience, dedication, and selflessness.

Commenting on the new partnership, Ren Kapur MBE – CEO of Soldiering On Awards, said:

“I am thrilled to welcome Pinnacle Service Families as the new partner for the Family Values Award. Their commitment to military families and their unique understanding of the challenges they face make them an ideal partner for this category. As an organisation with a firm commitment to delivering on ESG pledges, their values align extremely well with those of the Awards.

“I look forward to working closely with them to deliver a Soldiering On Awards campaign that is bigger and better than ever in our 15^th anniversary year, and to celebrating the remarkable achievements of members of our wonderful military families.”

Soldiering On Awards collaborates with partners who share a passion for recognising and supporting remarkable achievements within the military community. Pinnacle Service Families’ commitment to ensuring the well-being and morale of Armed Forces personnel and their families makes them the perfect partner for this category.

Sarah Pittaway, Divisional Director at Pinnacle Service Families, commented:

“We are deeply committed to supporting and celebrating the Armed Forces community. Through our work with service families, we witness first-hand the strength, resilience, and unwavering dedication that define their lives. Partnering with the Soldiering On Awards for the Family Values Award is a privilege, and we are excited to honour the families whose values inspire and uplift communities. This partnership reflects our continued pledge to support the Armed Forces Family in meaningful ways.”

Nominations for the 2025 Family Values Award – along with 11 other diverse categories – open on 13^th January.